Through our relentless campaigns, we saw a 78% increase in numbers of users, with 74.9% new users. The webpage sessions saw an increased rate of 68.26% and a 6.38% increase in page views with decreased bounce rates.
Social media pages, especially Facebook, were a very big part of the campaign where they collectively increased both page impression to engagement. A majority of the traffic to the website was redirected through social media platforms with an increasing rate of 78.62%. The direct search results also saw an increase of 91.30% results with a 50% increase rate in organic search for Imperial Park.