Imperial Park/ Group Asia Co Ltd Thailand (Social Media Campaign)

Imperial Park/ Group Asia Co Ltd Thailand (Social Media Campaign)

About the project

Date
2019
Client
Imperial Park
Category
Tags

About the project

The Imperial Park is one of the new and upcoming real estates in Thailand that holds a promising future with a range of 36 exclusive private pool villas in Hua Hin. Fiberknot started working with the Imperial Group Asia Co Ltd for brand awareness of its new real estate venture and user engagement on its social media pages.

As a pioneer marketeer for Imperial Park’s social media marketing, we formulated brand strategies and created brand-specific marketing content and campaigns to further solidify its digital identity across all major social media platforms. We also looked into partial on-site SEO for Imperial Park’s official website.

What We Achieved

Through our relentless campaigns, we saw a 78% increase in numbers of users, with 74.9% new users. The webpage sessions saw an increased rate of 68.26% and a 6.38% increase in page views with decreased bounce rates.

Social media pages, especially Facebook, were a very big part of the campaign where they collectively increased both page impression to engagement. A majority of the traffic to the website was redirected through social media platforms with an increasing rate of 78.62%. The direct search results also saw an increase of 91.30% results with a 50% increase rate in organic search for Imperial Park.