Cobalt Thailand (Brand Awareness Campaign)

Cobalt Thailand (Brand Awareness Campaign)

About the project

Date
2019
Client
Cobalt
Category
Tags

About the project

Cobalt Thailand is one of the international and influential eyewear brands in the country. It is well-known for its diverse range of eyewear collections; favorite of some of the international celebrities. Fiberknot collaborated with Cobalt Thailand for brand awareness campaigns for its new collections including IZIPIZI, TAVAT, etc.

For Cobalt Thailand, Fiberknot extended its services of social media marketing and on-site SEO. Cobalt already had a functioning website and a well-established Facebook page. But, on the course of our collaboration, we saw some significant growth regarding brand awareness and user visits as well as engagement on both the website and social media pages.

What We Achieved

In just two months of our collaboration with Cobalt Thailand, the website page visits grew by 20.2%. Meanwhile, the social media page saw an increase of 5.8% page visits and page views 10.9% in the same time. During and after the campaign, we received a total of 50% clicks with an impression rate of 32%.

As our expertise also lies in search engine optimization (or SEO), Cobalt Thailand sought our help to optimize their site. We worked on their on-site SEO, and by the end of the third month, Cobalt Thailand successfully ranked on the Google search engine’s first page. And all this was achieved organically.