So, you have successfully started a business and started doing some promotions on social media sites like Facebook, Instagram, Twitter, etc. And you are struggling to uplift your business with the continuous effort they demand you invest there. Well, this is probably happening because you are missing a major key in your business i.e. a proper social media branding.

If you are new to the term ‘social media branding’, what it simply means is to make your business stand out on the Internet and build a remarkable impression on your audience after he/she visits your business page. Building a brand means focussing on the multiple small elements (that will be discussed in this article) and highlight your business as unique.

For instance, GoPro is a business company that is successful enough to establish itself as a brand with currently over 17 Million followers on Instagram only. The number is pretty huge. They made it happen because they have mastered the branding strategies on various social platforms with relevant and consistent content.

The infographic statistics from Content Marketing Institute show that 86% of marketers say that brand awareness is their top goal. Social media branding improves recognition and helps generate new customers. Thus, it is a popular marketing strategy and you should not miss out on this through your social media presence.

Likewise, here are some legit social media branding techniques on how you can stand out online.

Have A Strategy In Place

No business company in the world can succeed without creating strategies for their business in the first place. You should make a note regarding the steps to carry out before you start with anything. How are you commencing? Who your target audiences are? Where are you seeing yourself after a year or two? How will you continue the branding? There can be many such questions. But, the point is to define your brand goals.

Build a content calendar for your business to write your contingency plans. After that, monitor your business regularly. Monitoring gets much easier with online tools like Google Calendar, Cozi, 30 Boxes, etc. They help you ensure that you are consistent in your work and visible to the audience.

With strategies in place, define your goals by keeping track of deadlines and plan your business. Likewise, to define your brand, color and logo also matter the same. Choose the color and logo for your business that create a statement and stick with the same theme throughout your future business content. These strategies help your business to create brand recognition.

Showcase Your Expertise

Be proud of yourself. Proper social media branding requires you to define your area of expertise. When you display your expertise through your content whether it is a blog, video, or a business post on various social media platforms. In this case, showing off is not something bad but instead, it helps you to show your potential and showcase your business more professionally. But too much showing off can be a huge turn-off for your audiences. Balance is essential.

Optimize your profile. For better visibility and to come out as a professional in the competition, your profile plays a great role. So, here are the tips that you can implement to optimize your business profile.

• Update to a unique profile picture that reflects your business. It can be your brand logo.
• Add line breaks and extra spaces to make it look clear.
• Use your unique brand color throughout your profile.
• Use maximum visual elements like graphics, animations, etc.
• Add call-to-action buttons in your bio.
• Make a different section to show the motto of your brand.
• Create multiple profiles for multiple locations.
• Stay true to your brand.

Similarly, you should define and be clear on who your target audiences are and, accordingly, showcase your business expertise. Connecting with your niche groups will make you aware of your target audiences, what they seek from the business, and what their feedback is. This helps you address their feedback in your business content will make your expertise more real.

Create And Curate Engaging Contents

When you write engaging content, you attract the audience’s interest in your content and increase traffic to your website. Engaging content increases brand awareness. It also helps to build relationships with the audiences. Today’s readers get bored quickly. So, engagement is essential in your content to eradicate their boredom.

Similarly, engaging content reflects positivity. It is the content that keeps your brand voice, image, and tone consistent. Likewise, the engaging content is not just easy to go through but something that will make a change in the reader’s life. Creating recurring posts or events by conducting live sessions and interactive Q&A is also handy. Adding multimedia elements like photos, videos, graphical animations, visuals, graphs, etc. will also increase the engagement of your audience.

According to Demand Metric, “82% of consumers feel more positive about a brand after reading customized content.” Customized content is something positive, original, and engaging. By creating this type of content, you will win your audience and create a brand out of your business. When your content reflects good vibes, you will attract your potential audiences which will help to build your brand on social media.

Be Consistent

Consistency is the key if branding is something that you are looking for. Many people miss out on this and ruin their branding. When you start your business content and take a very long break, you are never standing out as a brand.

It is possible to embark on social media branding solely from your content. In your content, you can address the customer’s feedback, updates in your business, or trends related to your business. But to build a brand, you should be regular with uploading more real content to your website. The ultimate motive is to update your audience by making content with a unique color of your brand, theme, aesthetics, tone & language throughout all your social media channels.

Likewise, you can also notify your audience about when they are getting refreshed content by setting regular posting intervals. Prepare a schedule and fix the number of contents to post per day in the respective social media channels. And finally, you should have patience when it comes to the result because every great thing takes time to happen. So, focus on consistency hoping that something great is next door.

Talk Like A Human

You should understand that you are creating your content for humans, not aliens and human beings carry emotions. So, using a friendly tone is essential without hurting anyone’s emotion is essential to make sure that you are delivering your content properly and making a good impact on your audience through your content. This way, you will be able to show your human side by including empathy in your content.

Including vulnerability and humor in your content also reflect the friendly tone in your content. Likewise, your content should allow your audience to share their views and also mention the traits that match your audiences in your future content. Doing this will make your business transparent as a whole and that transparency will be a game-changer for your brand.

Talking in a human tone can help you engage your audience through your content. You should allow your audience to share their views by creating a place where your visitors and customers can add their feedback and their queries. Also, responding to their feedback and answering their queries is essential. Moreover, sharing user-generated content ensures that you show value through your content.

Tell compelling and entertaining stories

Like using a friendly tone and talking like a human, storytelling is also important. The branding of your business fully depends on your audience. When you tell compelling stories through your content, it taps into the emotions of your audience and induces conversation with your audience. As a result, you will engage your audience in your content and enhance social media branding. Likewise, storytelling works best if you use various visual elements to tell the story.

It becomes interactive. You can use pictures that relate to your story with an interesting caption. Or you can tell the story using a video or attach a video to your content. Let us suppose you are advertising your coffee (product) through your content. Then, you can tell the history of the coffee and portrait some images of people drinking coffee. Tell the history through your storytelling skills using humor and exciting terms to make the history more interesting.

With the perfect story-telling skills, you stand out from other businesses as you are offering emotions, values, and ideas to your audience. This gets the audiences attracted to you and you will convert your audience to business subscribers as well. Entirely, your business brand is affected.

Use the right social media platform

Choosing the right platform to post your business content is also essential so that your efforts are not going to waste. It can be YouTube, Facebook, Instagram, LinkedIn, or something else. That depends on your business and your approach to social media branding. Knowing where you can make the most out of your business content is important. You can search for your business or go through the various statistics on the Internet.

Likewise, there are various network tools as well to show which content is favorable for your business product. Buzzsumo is the tool. Just mention the keyword of your business product or niche and you will get the stats regarding shares and views on the different platforms online. Some alternatives for Buzzsumo are ContentStudio, Hootsuite, and Feedly.

So, choose and leverage the most appropriate social network for your business niche. Doing this will ensure that your efforts are saved in the right place and you are benefited from that. Also mixing up your content is essential as using the same content time and again and the same content on multiple platforms will cause boredom to your audience. Linking your content from one platform to another will work the best.

Make use of social media influencer

Having influencers helps you generate leads, reach new audiences, and generate brand loyalty on social media platforms. Now you have come this far in this article, you must be known that social media is an essence for your business branding. Likewise, promoting your business using Google and Facebook Ads can sometimes become expensive. Therefore, influencer marketing operates the best in that case.

Influencer marketing is also a type of advertising. To startup, study the influencers. Find the influencers and micro-influencers that have your target audiences. Choosing the right influencer to promote your business is important so that your efforts are not wasted. Then, you become visible in their content whether it is a youtube video, website, or other forms. Influencer marketing can be both paid and unpaid as well. There are various influencer marketing tools as well. Examples: NinjaOutreach, Upfluence, BuzzSumo, FameBit, SocialBlade, Buzzweb, etc.

If you are a business company and choose an influencer. Then you can promote your business through their content and their business through your business or promote your business solely through their content. Both of these refer to influencer marketing. An example can be the movie casts that promote their movies by connecting with the YouTubers. As a result, you also become the influencer.

To wrap up, building your business brand is not something hard. The primary point is that you need to be real and original in your content and deliver as much real content regularly i.e. consistency. And with the original content uploaded on the right social platform, you will rock no matter what as you will get visibility and branding with proper utilization of social media. Thus, social media marketing plays a great role and is a huge component of digital marketing.